Creating a plan to become sustainable in every way by 2023.

For over 20 years, Tradera has enabled products to be owned and loved more than once. Its online marketplace brings sellers and buyers of used goods together in a safe, reliable and easy way. Tradera’s business model is sustainable at the core. We supported Tradera with a strategic plan for how to apply the same thinking to their own operations - as well as for how to push their sustainability work even further. With two and a half million users, we saw Tradera as a company with the capacity to spread awareness and set an example for its industry.

Our work began with analyzing Tradera’s operations and past sustainability work to find areas of improvement. After having identified these we collaborated with the management team to set inspiring yet challenging targets for their work ahead. The targets were thereafter structured into a roadmap, setting a clear time limit. We connected the strategy to the Global Goals, giving Tradera’s sustainability efforts a global context and making them easier to communicate.

We established that the most urgent area to address was the company’s environmental impact. This, therefore, became the first part of the sustainability strategy: to become a carbon neutral company as early as 2020. We formed a larger plan for carbon reduction and assisted Tradera in their first ever greenhouse gas calculation. We have now followed-up with their second yearly measurement, supporting Tradera in remaining carbon neutral.

By having recurring workshops with the management team, the strategy was firmly established at the end of the project. The management quickly began working with the identified areas and added new items to the roadmap. We ended the project with a company-wide workshop, where all employees were given the opportunity to comment on the roadmap and its targets. As a result of this, everyone at the company is knowledgeable regarding the sustainability strategy and their potential to change the industry.